Design, reverse engineering

Tide Will Clean Up

Our final big project for my Visual Communications class was to take an advertisement from the real world, examine all of its properties and recreate an ad that could go along with the same campaign.

I chose an ad campaign that was visually appealing to me and maybe a bit out of the norm for a typical ad for the company. It’s from Tide and message is that Tide will clean your clothes so well it could clean the stripes off of a zebra or the spots off a leopard. This is appealing to a wide audience and everyone, not just moms wash their clothes and want them to be clean and bright.

We were asked to include a breakdown of the ad and our new ad on an InDesign slide. This would allow us to use all of the different programs we used this semester (InDesign, Illustrator, and Photoshop) into one project. Here is my slide presentation:

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You can download a PDF of the slide here: Slide Design

I chose to use a different tagline but I one I thought would work and is important to people who want their white’s bright! I was trying to think of an animal that was already white and found this cute polar bear that was consistent with the other animal designs. I fixed him up a bit in Photoshop and then brought all of the elements together in Illustrator to create the ad. I’m pretty happy with the result and think it fits consistently with the original ads. Let me know what you think!