Design

Thor Uses Estwing!

This week we were instructed to make an advertisement combining elements in Photoshop. We had a project generator that decided our product and demographics. The product I was given was a hammer to sell to 18-24 year old males with a high school diploma. I chose Estwing as the brand.

Keeping my young male audience in mind, I threw around a couple of ideas like using the Minecraft hammer somehow and another with a young man hanging up a found street sign with a hammer is his first apartment as art. But ultimately I went with the idea of Thor holding an Estwing hammer and having the slogan be “Take on that project like a superhero”.

We had to use Photoshop to join a few elements together. I found this cool picture of Thor swinging his hammer and got rid of the background.AoU_Thor_0001

Then I found an Estwing hammer on their website. I got rid of Thor’s hammer and photoshopped the Estwing hammer into his hand.

61onlEXSlBS._SL1452_

I found a cool, simple background of blue but that highlights him in the center. I then added text and this is what I came up with:

Hammer Ad Final.png

I used a font that I had called American Captain that looked like a superhero font but not too kitschy. I thought it looked strong. I used a bit of a drop shadow for a slightly 3D look. The Estwing logo had one as well. Then I  added the tagline “Hammers for Heroes”. I used the What the Font website to find a  font similar to the Estwing logo. I also loved that Estwing has a wing in the logo and Thor classically has wings on his helmet.

Next we needed to adapt our ad to work in different advertising mediums. I was given magazines and blogs.

I chose to do a half-page ad for a magazine that measures 8.5 x 5.5. I didn’t have to change it up too much. Just some cropping off the bottom. Here is that ad:

Hammer Ad Magazine

Then I had to adapt it for a blog which is 300 x 250 px. Here is that ad:

Hammer Ad Blog

Could probably use a little more tweeking, but I think they turned out ok.

I am really enjoying getting to know my way around Photoshop and while I still have a lot to learn it feels great to accomplish something like this. Who knew that Thor used an Estwing? I think it looks pretty good on him.

 

 

Design

Hey, I Designed a Magazine Spread!

What I am loving about being back in school is that I get to learn and try things that normally I would not have attempted! This week is a perfect example. We were asked to design a magazine spread using pictures we took and the design ideas we have been learning about this semester. Say what?! But guess what, I did it! That being said, it’s far from being a work of art but I sure enjoyed the process.

Without further ado, here is my spread:

(In case you are wondering, I left white space on the top and bottom of the 2nd and 3rd pages as a design choice. I think in an actual magazine it will look great, but it just looks like the page has shrunk online.)

Assignment

The challenge was for us to find an article online and turn it into a 3 page magazine spread with a 2-column text. We would need to create a title page, subheadings, and a pull out. And we had to place an element and have the words wrap around it.
The original article I chose was written by Pres. Henry B. Eyring of the Twelve Apostles and can be found on lds.org HERE. I really like the message as it seems life is crazier than ever these days and I am always seeking peace. It’s worth the read! My target audience is obviously an LDS readership of 18-118 year olds. But really these principles relate to everyone needing to find peace in their lives.

Photography

The other facet we needed to bring into the project was taking our own pictures using the rules of photography that we had learned in a previous week. When I thought about what kind of picture would work well with an article on peace I immediately thought of trees. They are so serene from the lacy leaves to the green color, perfect. So I took pictures of a tree against the bright blue sky we were enjoying that day. Then I took a shot of the sun peeking through the leaves which I loved because the “son” is where our peace truly comes from. It also placed perfectly with the rule of thirds theory.

These are my originals. Again, nothing to send into National Geographic, but I enjoyed thinking it through and they worked for what I was trying to achieve.

Fonts

The assignment challenge was to find fonts that were suitable for the article and were also contrasting. Because the talk I chose was religious in tone and about peace I knew it needed to have a more traditional feel. I felt that a script font and a sans serif font would do the job. I wanted the word “Peace” from the title to be in script. I toyed around with a few choices but ultimately ended up with a font called Candlescript. I loved the fancy capital letters and knew they would add a design element to the spread.Candlescript
My next challenge was to find a sans serif font that would go well with it. With my first draft I chose the font Gadugi, pretty basic. I got some good feedback that it wasn’t too exciting and maybe overused. I’ve never personally used it, but there you go. I was also told that I should left justify the byline and switch all the lettering to white. Here is my original draft front page:

 

 

 

 

 

 

 

 

 

I took all of that advice to heart and went to work! I settled on probably my favorite sans serif font and that is Century Gothic.Century Gothic

I am sure that it is overused, but I keep going back to it for it’s clean lines and simplicity. It’s really not that different, but…here is the updated front page:

I’m honestly not sure that I like it better, but trying to take advice and go with what the “client” wants. I also used Century Gothic on the rest of the article.

Design Elements

We needed to create at least one pullout or quote from the article to enlarge and place within the text, I ended up with two. I really like the way they look and break up the article making somehow easier to read. For each of the first words I used the Candlescript font again for design purpose and I also used that on the first letter of the article. I  created three sub-headings that were not originally part of the talk and used a bold version of Century Gothic for that. The last element I want to discuss is color. Again for this article I wanted to convey peace. I think green


and blue bring such peaceful feelings and given that my picture of a tree against a blue sky was the main element, it worked perfectly. Because blue was the dominant color on the cover page I went with a soft green for the 2nd and 3rd pages. Black type still shows up on it and again it promotes a soft, peaceful feeling.

Wrap – up

I survived my first magazine layout! I was a bit overwhelmed at first by all of the different elements that had to come together but having learned about what makes each of those elements work the best, I think it came together well. I actually really enjoyed the process and the feedback I receive from others is very helpful. I would never have tried this on my own, but now I can say I have done it. I am feeling so blessed for the opportunity to attend school and learn new things!